50 for Fifty Scheme to Launch at UK Seniors Championship

World Seniors Snooker is delighted to be able to announce the launch of the 50 for Fifty initiative, which is aimed at helping members of an ageing population living in isolation, residential care or suffering from mental health issues, to watch live snooker.

To begin at the upcoming UK Seniors Championship which is set to run from 12-15 August at the Bonus Arena in Hull, the initiative will allow businesses in the city to purchase 50 discounted tickets for the event, which will go to local organisations to distribute to residents who will be able to attend the tournament.

Host venue the Bonus Arena has become the first company to sign up to the scheme and will donate 50 tickets to the opening session of the tournament on 12 August.

World Seniors Chairman Jason Francis is quoted by the BusinessWorks website:

“Our research shows that loneliness is likely to increase your risk of death by 29%, and half a million older people go at least five or six days a week without seeing or speaking to anyone at all.

“By partnering with the Lord Mayor and Hull City Council we want to reach out to businesses in the city and work with them to bring in 50 people for a day out at the snooker where they can meet our stars but more importantly each other. These businesses will join our heroes wall and receive promotion of their company and their involvement in the scheme during the tournament which will be broadcast live on television.”

If your company is interested in taking part in the scheme, please contact the Bonus Arena team by email at hull@eu.asmglobal.com.