Taom Billiards Signs Three-Year Global Partnership with the World Seniors Snooker Tour
World Seniors Snooker (WSS) is delighted to announce that Taom Billiards as the official global chalk partner of the World Seniors Snooker Tour in a new three-year deal.
Finnish sensation Taom Billiards are the makers of the world’s most innovative snooker chalk, which has hailed by World Champion Shaun Murphy as “the best thing that has happened to this sport”.
The partnership will see the brand showcased across every WSS event, including the World Seniors Championship at the iconic Crucible Theatre in Sheffield.
Since launching in 2017, Taom has become the chalk of choice for the majority of the world’s professionals – setting a new standard in cue sports with its unique formula designed to reduce kicks and miscues and deliver a cleaner contact. The innovation has been nothing short of transformative.
WSS Chairman Jason Francis explains: “As a sport now celebrating its 150th year, we’ve not been very good at innovation. In many cases, we’re still using the same equipment we had over a century ago. For Taom to arrive in 2017 and totally revolutionise the chalk element of the game – and to be adopted so widely – is remarkable. We look forward to helping bring their products to an even bigger global audience.”
Toni Ursin, CEO of Taomtips Ltd., said: “We’re delighted to partner with the World Seniors Snooker Tour. From the very beginning, Taom has been about pushing the sport forward with products that make a real difference to players. To now see our chalk trusted by professionals and showcased on such iconic stages as the Crucible is a tremendous honour. We look forward to working with the Tour to share our passion for the game with an even wider audience.”
The deal cements Taom’s place at the heart of professional snooker, bringing its game-changing chalk and accessories to the biggest stages of the sport and ensuring players compete with the very best equipment available.